March 2018

Amazon Amazon

Kindle may be the newest book reader device that can be found at Amazon, that comes with a wide range of characteristics that produce examining ebooks more intriguing as it used to be. You’ll find a number of fundamental recommendations you should know about attempting to sell e-books for your own Amazon Kindle however to aid you in getting going and enjoy far accomplishment.

Why Economy Kindle Ebooks?

The demand for ebooks have become increasingly within the last several years, especially with the arrival of the Amazon Kindle in to the market. This really is therefore a amazing prospect of individuals wanting to earn money on the internet through selling such ebooks, despite having an ISBN. This will have been a perfect opportunity to re-purpose your digital documents and convert them into a format that may potentially be a dealer on the Amazon store Amazon seller blog.

Many publishers have chosen for this specific route and also have achieved tremendous number of gains doing thus, notably whilst the Kindle is among the quickest offering eBook subscribers on the marketplace nowadays. To take advantage of this particular opportunity, you want to follow the procedures cited below.

Sign Up at Amazon

The absolute most introductory step you need to comply with to get started attempting to sell ebooks to the Amazon Kindle is always to create your own complimentary Digital Text system account in Amazon. In order to do that, you must first establish your webbrowser and stop by the Amazon electronic Text Generator internet website. You can opt to Subscribe or Log Into, according to whether you have the accounts all set.

If not, the sign up procedure is very easy to complete. You’re going to probably be asked to fill in basic information such as your functioning email address, real address, bank information, amongst other important matters. You must also agree with the provisions supplied by Amazon, which provides the site the right to print parts or excerpts out of your material to the clients with no cost. That is carried out by this website to give prospect buyers a glimpse in to the articles of the publication with out to purchase the full book.

Preparing Your Ebook

Once you’ve got the accounts prepared, you should visit the dash board and then “Insert New Item” in the “My Shelf” area. Provide information on one’s publication like title, keyword-rich description, pay for picture, as well as other similar info. Make certain that you have given all fields indicated with asterisk the required advice.

After you’ve finished the above steps, click on “Save”. Then, you’re going to be motivated to add the file from your PC. Now, the document is tagged as DRAFT as it’s nevertheless being processed and isn’t yet survive the site.

Putting Price and Final Specifics

The next phase will require you to set a price for the book. The price range for most ebooks sold on Amazon beginning out less than $0.99 upto $200, depending on the size of data which can be found in the e book. The merchant demands all vendors to place their cost regularly along with different suppliers.

Publishing Your Book

You may now publish your publication and also switch it into Live mode. The average time it can take to get a thing to show up to the website is around 24-48 hrs. Be certain that you provide backlinks to your website or blog to provide more info about your background as vendor.

Advantages Advantages

Since its beginning from the nineties, online casinos have evolved tremendously, with the advances in technology, Internet gambling is now far more efficient and user-friendly, making it among the high ranked pastimes of several individuals. Here are simply a couple of the advantages of online gaming revealing why you need to ponder gambling on the web.

I believe the most crucial variable Gclub or the most important reason people are inclined to opt for online gaming now days is a result of the fact you could gamble in the convenience of your home, everything you’re looking for is a computer and a appropriate Internet connection and you’re prepared to win big on the slots or whatever other match tickles your fancy. Bare in mind that you’re expected to be of legal age before gaming on the web. This really is great for those who don’t live near a casino and have traveling to bet somewhere.

Even the games that you will find available for gambling are a larger variety than that of most Casinos, Many kinds of poker, an array of slots, baccarat, bingo, black jack and also this list is literally endless with brand new games being added on a nearly daily basis. Regardless of what your gambling taste and levels exist is obviously a site that’ll give you it.

The excellent thing about online gambling is that you’re offered the power of playing for people that don’t need to risk losing money. Many internet websites allow evaluation runs of the games until you want to make a deposit. This way you’ll be able to get a feel for the matches and find out what’s applicable to you before to investing your money. Individuals may also find a larger amount of bonuses on the internet you won’t have the ability to detect in a real casino. All these might arrive in the shape of cash decoration or extra charge. But, in addition, there are bonuses over the games such as for example jackpot rounds and free spins that let you multiply your winnings.

There has been a lot of episodes where gambling has become rich individuals into paupers during the night, the ambiance of the casino is one of the main causes for people leaving with empty pockets, being in the true casino environment you find yourself somewhat pressured to keep on going for that bonus round or the “double or nothing” phrase. Together with Internet gaming, the spectacle is totally distinct. You have no dash, no attachments, and no worry. And most importantly you do not have to sacrifice your other priorities because of the sake of betting.

Bermain Bermain

Rolet. Texas Hold ‘Em. Tidak masalah permainan kasino apa yang Anda bicarakan, Anda mungkin bisa menemukan kasino online yang sesuai dengan semua atau sebagian dari apa yang Anda cari dalam pengalaman perjudian. Ada banyak keuntungan untuk bermain game kasino online, tapi sebelum Anda memutuskan untuk mengambil langkah itu, ada beberapa pertimbangan yang akan membuat pengalaman Anda lebih berharga, menyenangkan, dan bermanfaat. Berikut adalah lima hal yang perlu diingat sebelum mencelupkan jari kaki Anda ke dalam perairan perjudian online:
Anda Bisa Mematahkan Hukum: Setiap negara bagian atau provinsi memiliki undang-undang yang mengatur atau melarang perjudian. Akses ke tidak berarti izin berjudi. Jika Anda belum memeriksa undang-undang di negara bagian Anda mengenai bermain kasino secara online, Anda bisa melanggar hukum dan bahkan tidak mengetahuinya. Tapi ketidaktahuan bukanlah alasan, jadi pastikan Anda telah melakukan penelitian terlebih dahulu, dan hindari kerumitan karena harus menjelaskan kemenangan kepada pemerintah negara bagian Anda saat musim pajak.

Anda Harus Merenungkan Apa yang Anda qq online Inginkan: Apakah Anda ingin bermain secara gratis? Apakah Anda ingin menghasilkan beberapa dolar? Apakah Anda ingin mengubahnya menjadi pekerjaan tetap? Pertimbangkan tingkat keahlian Anda dan selalu mulai bermain secara gratis. Jika Anda bermain game kasino di lokasi online yang tidak mengizinkan Anda bermain secara gratis, meninggalkan kapal dan pergi ke tempat lain. Anda ingin terbiasa dengan awam tanah, sehingga untuk berbicara, sebelum menghasilkan uang yang serius. Bila Anda telah menentukan yang terbaik bagi Anda, mulailah dengan mudah dan mulai membuat taruhan cerdas.

Berapa Banyak Waktu yang Dibelanjakan ?: Jangan biarkan bermain game kasino online menghalangi tagihan, menghabiskan waktu bersama keluarga dan teman, atau keluar dan menikmati dunia di sekitar Anda. Ini bisa menjadi pengalaman yang sangat adiktif, dan jika Anda memiliki masalah dengan kecanduan di area lain, Anda berisiko berada dalam game online.

Dimana Bakat Berbicara Berbicara?: Tidak setiap orang pandai dalam setiap pertandingan. Anda akan selalu melangkah lebih jauh dengan memusatkan perhatian pada beberapa permainan pilihan daripada mencoba untuk mendapatkan keberuntungan di banyak platform. Seperti yang dikatakan, Anda tidak ingin menjadi Jack of All Trades dan Master of None. Sebarkan diri Anda terlalu kurus, dan Anda akan mendapati akun online Anda semakin berkurang. Buat taruhan cerdas. Stick dengan apa yang Anda tahu. Dan jangan berkembang sampai Anda memiliki tingkat kenyamanan dan pemahaman dengan permainan baru.

Dengan Kasino Online, Penelitian, Penelitian, Penelitian !: Jangan berbisnis dengan kasino online yang telah mendapatkan reputasi buruknya. Bagaimana Anda bisa tahu? Periksa dengan situs pihak ketiga yang mengulas apa yang ada di luar sana. Bicaralah dengan pengguna berpengalaman lainnya. Penelitian sejarah dan lokasi situs yang ingin Anda tangani. Jika Anda tidak dapat menemukan apapun, bermainlah dengan aman dan jaga jarak Anda.

Bermain game kasino online adalah pengalaman yang menyenangkan dan menyenangkan, entah Anda bermain untuk uang atau bermain secara gratis. Pastikan Anda masuk ke dalamnya dengan ide bagus tentang apa yang diharapkanHealth Fitness Articles, dan Anda tidak akan pernah memiliki pengalaman buruk.

Memaksimalkan Memaksimalkan

Jumlah orang yang membeli tiket lotre adalah indikasi yang adil bahwa jutaan orang di seluruh dunia bercita-cita untuk memenangkan loto. Mayoritas saya berasumsi dengan harapan mereka tidak perlu khawatir dengan situasi keuangan mereka lagi. Sayangnya, ada banyak situasi di mana orang telah memenangkan undian dan dalam dua atau tiga tahun telah kehilangan semuanya Judi Bola.

Tanpa membahas semua alasan mengapa hal ini terjadi berada di luar cakupan artikel ini, namun kenyataan menyedihkannya adalah, hal itu telah terjadi dan masih terjadi sampai sekarang. Satu-satunya komentar saya akan membuat adalah bahwa kadang-kadang memiliki lebih banyak uang daripada Anda tahu apa yang harus dilakukan dengan, kadang-kadang bisa menjadi masalah yang kompleks daripada menghilangkannya.

Memenangkan Undian

Tanpa menyebutkan tentu saja tentu Anda harus menang. Ada lelucon tentang pria yang telah berdoa kepada Tuhan selama berbulan-bulan untuk memenangkan undian tanpa hasil. Akhirnya dia sudah cukup dan bertanya kepada Tuhan mengapa dia belum menang. Tuhan membalas … anakku, katakan apa … aku akan menemuimu setengah jalan … pergi dan beli tiket terlebih dahulu.

Ada juga banyak buku di pasaran saat ini yang mengklaim memiliki sistem dan formula kemenangan untuk memperbesar peluang memenangkan lotre. Anda selalu dapat membeli salah satu dari buku-buku ini yang saya duga dan berikan formula atau sistem yang telah ditentukan.

Memilih Nomor Undian yang Memenangkan

Ternyata Anda bisa memaksimalkan peluang Anda sendiri sepuluh kali lipat memenangkan undian hanya dengan melakukan sedikit pencatatan, mis. dengan mencatat angka-angka yang terus muncul lebih sering daripada yang lain dan kemudian memilih nomor undian paling banyak yang Anda tentukan memiliki kesempatan terbaik untuk datang berkali-kali. Sistem ini bisa dibandingkan dengan mempelajari bentuk kuda atau anjing sebelum memasang taruhan. Saya percaya ini adalah posisi awal yang mendasar dimana semua sistem dan formula yang baik diciptakan.

Semuanya dapat diukur sampai batas tertentu dan semakin Anda mengukur dan menganalisa sesuatu, pola yang muncul lebih jelas mulai terbentuk dan sebagai konsekuensinya prediksi dan teori probabilitas dapat diterapkan. Bahkan pemintalan bola lotre dan frekuensi di mana nomor pemenang tertentu jatuh corong bisa diukur.

Tentu saja Anda juga bisa memilih nomor acak yang memiliki arti khusus untuk Anda, tapi kemudian punggung Anda mengandalkan keberuntungan murni, yang sayangnya tidak memiliki catatan bagus.

Kemungkinan Memenangkan Undian

Kemungkinan memenangkan undian berhadiah besar sayangnya sangat tipis. Mampu memilih 6 bola dari 6 adalah sekitar. 1 sampai 13.500.000, bukan yang terbaik dari mereka. Tapi … orang akan terus bermain … dengan pikiran, seseorang harus menang. Kenapa bukan aku!

Karena lotere adalah kejadian acak, Probabilitas memenangkan undian dengan satu dolar adalah 1 dibagi 3.838.380 = 0. Satu-satunya cara untuk memaksimalkan peluang Anda menang adalah dengan meningkatkan peluang Anda dengan menggunakan strategi probabilitas tertinggi berdasarkan re -Membuat angka kemenangan yang terus meningkat secara konsisten seiring berjalannya waktu.

Saran saya adalah … jika Anda adalah salah satu dari jutaan orang di seluruh dunia yang senang membeli tiket lotere setiap minggu (termasuk istri saya) mengapa tidak mencoba memaksimalkan peluang Anda untuk menang.

Jika Anda ingin mengetahui lebih lanjut tentang sistem matematika pensiunan matematika klik pada link di bawah ini.

Online Online

Bisnis game online harus terhindar selama masa sulit ini dan juga akan terus tumbuh pada tingkat persentase tahunan dua tahun. Pengumuman ini muncul dari sebuah studi baru-baru ini yang didemonstrasikan ke publik secara langsung sampai krisis keuangan global sampai di pentas dunia. Sebuah studi kenabian tentang hal ini, seperti beberapa minggu setelah Bumi mulai mengerahkan era kekacauan keuangan yang disebut ketua pintar FED yang sekarang pensiun, Alan Greenspan.

Kami berdiam dalam menuntut situasi ekonomi di mana gelembung atau ledakan mudah menderita dampak padat dari melambai global yang menunjukkan keterkaitan dan kerapuhan keuangan kami di pasar paranoid internasional ini, setidaknya dalam spekulasi finansial tentang jiwa manusia. Bank-bank besar yang tertutup, seperti Lehman Brothers yang terkenal, pemerintah tampil sebagai paket bailout dan juga mendapatkan ekuitas di tempat-tempat seperti Goldman Sachs (tentu saja salah satu elit bank investasi) dan organisasi terkemuka dan bahkan mungkin pemerintah olahraga, karyawan perapian, termasuk Volvo bersama dengan juga NBA Poker88.

Tapi, jumlah industri ditakdirkan untuk keuntungan dari bencana ekonomi ini, dan ini adalah industri game online. Tepat sebelum krisis, seseorang akan masuk ke perusahaan riset promosi dan meminta laporan bisnis hanya untuk menemukan kurva ekspansi yang menguntungkan ketika sampai pada penelitian dan proforma proforma yang menguntungkan. Berlawanan dengan kepercayaan populer, hal itu masih harus terjadi, inilah alasannya. Penunggang akan selalu terus membuat taruhan, terlepas dari nilainya, mungkin secara signifikan lebih kecil daripada yang pertama, karena mereka dengan hati-hati akan menyaksikan resesi keuangan sebagai klinik resesi internasional sesuai biaya mereka sendiri, atau mereka mungkin akan membayar lebih banyak waktu karena mereka harus crack dan berharap usaha game online akan membantu mereka berakhir.

Klien dengan karakter yang sudah ketagihan akan bertaruh. Pemain kaya masih akan mendapatkan pengiriman bulanan standar mereka pada investasi game mereka. Misa TIDAK akan mendorong Anda, Anda akan memilih transportasi umum untuk situs olah raga atau kasino favorit Anda, dan sebaliknya akan memilih untuk mendapatkan alternatif yang mudah digunakan, seperti permainan PC di tempat kerja atau di rumah, dengan biaya yang lebih rendah seperti broadband murah dan juga tidak perlu menginvestasikan tambahan transportasi dan pencairan, kemudahan penggunaan dan juga kecepatan bersama dengan keamanan yang ditawarkan merek ini kepada publik. Dengan semua larangan merokok di berbagai tempat pembuatan batu bata dan mortir, para pemain juga dapat melakukan tugas mereka secara online.

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Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone’s looking for a site like yours, you want to make sure they find it.

But it’s no good turning up in search engine results if you’re listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month.


Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So if you want to get your web pages showing up on the first pages of search results took here is what you need to do.

Find Long-Tail Keywords. These are words that are more specific to what you’re selling and it’s usually a phrase of 3 or 4 words. For instance, if you’re trying to sell a sofa, there’ll be a lot of competition for that word. So instead you could use a more exact phrase like “Queen Ann Antique Sofa.” While such exact phrasing will yield you fewer searches, they will be more target specific and tailored to people who are probably more likely to make a purchase.

Aim For Moderate to Small Competition. In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using. It’s always a good idea to check out the competition to see what other keywords they’re using and the content they’re using to attract more customers.

To help you find keywords you can use Google’s free Keyword Planner which you can find by going to Google’s homepage and clicking on “Advertising.” That will take you to opening an AdWords account so that you can use their keyword software.

And although you won’t get many visitors to your site by using long-tail keywords, isn’t it better to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of generic web surfers who will never see your website link anyway?

Ruth Barringham is a writer and author from Queensland Australia. Subscribe to her website for blog updates and articles for writers where you’ll find information and inspiration to help you achieve your writing dreams. When you subscribe you’ll also instantly receive 5 free writing eBooks to assist you in becoming the wealthy writer you’ve always dreamed of being.

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Google ranking algorithm
This is a short overview of the number of factors Google takes into consideration in their ranking algorithm. So, this is what actually is in this ranking algorithm.

Domain level link features aka “Domain authority” is the first ranking factor. You can think of the domain authority as all the links from other websites pointing to all pages of your website. As well as appreciating the content on your website (keywords) Google also cares about the relationships of other website with you site through linking to your pages. There are a lot of features in the Google algorithm on domain authority e.g. number of links, quality of the websites linking to your site, etc.

The second factor is page level link feature or “Page authority”. As opposed to domain authority which look at all links to all pages of your website, page level authority index is only looking at the page level.

Next on the list is page level keyword and content features aka “Keyword targeting”. This is all about your focus keywords. If your keyword is “mobile phone repair” you would probably make sure your website has the exact keyword phase you’re targeting. Because of Google topic modeling algorithm it is advised to also include topical variations of your chosen keyword. Topical variations are the connected or related keywords, in our case with the mobile phone repair these can be “screen”, “battery” or phone models or manufacturer names.

Page level, keyword agnostic features are another ranking factors. These include page loading speed, mobile friendliness, content uniqueness, size/length etc. If many people search for a specific keyword on mobile and you want to be found on search results you have to make sure your webpage is mobile friendly. Likewise if people are searching for an in-depth topic and looking for a latest specific study on the web and you want your website to feature in the search results your website needs to have a very specific page with a unique and relevant content.

Engagement, data query and traffic. This factor have been making a breakthrough, several years ago no one even considered it as one of the ranking factors. When I talk about engagement, traffic and data I mean things like pogo-sticking and query success.

Pogo-sticking is best described using an example. Let’s say you search a keyword on Google. After submitting your query Google displays a list of results. You then click on the first result in this list and go to the webpage but then immediately come back to the search list and click on the second result. What it indicated to Google is that the first result is not the best one because you did not spend time exploring it but instead came back and selected a different one. You need to make sure this does not happen with your website because this is a metric of a successful query or good experience which Google is paying close attention to.

Domain level, brand features. Another factor that Google likes to see. This includes direct visits, branded search, brand affinity. What is means is that Google looks at your domain and says “Okay, this domain is really connected to a particular topic… let’s rank them higher to this topic queries”. For instance, you might have seen many hotel reviews from TripAdvisor. So if you search for a holiday or hotel review you will often stumble upon and result from TripAdvisor. And after interacting with the TripAdvisor webpages, you add their brand name to your next hotel review search query. And what it tell Google is “maybe when people are performing the search without the brand attached we should be ranking this brand higher in our results”.

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When determining what is the best direction for a business to go, sometimes people cut corners to try and reach their destination. This may be from the amount of sales people they hire, to the online presence they have for their company. It is easy to say I am happy with what I have to get my message across, all while your competition evolves. Within the age of technology and social media influences, now is the time to keep people engaged with your products and service you provide.

One of the biggest changes is the overall use of Smartphones and Tablets to conduct daily tasks. Many businesses are stuck in the dinosaur code age, while those that have gone to a more responsive platform, are reaching people across the globe. A word of mouth referral is great, however a business with a more user friendly platform will start capturing your prospective clients. Businesses need to ensure that they can target the mobile market and their website will not cause people to bounce and go somewhere else. People have about a 2 second attention spam when they first go to a site and if a business does not offer an engaging platform, they are gone in literally a second.

Just like when someone gets engaged to marry someone in life, they are making a commitment to move forward with that person. If a business gets people engaged with their website, then it is easier for them to make a commitment to what you have to offer. Overall a business is a direct reflection of that business owner. Do you want to look cheap with what you have to offer, or do you want people to see that you really have passion and purpose for what you provide. This all comes down to how one engages their prospective buyers and without being able to reach them on all platforms, a business has decided that they are not worth peoples time.

One misconception is the fact that some cannot afford to make changes in their business. By not having a responsive website that is engaging for people, businesses are losing about 35-37 percent annual revenue to their company. About 50 percent of people use their smartphones or tablets before purchasing a product or service. A company can be 50 Percent of a company, or with one little change, can be a 100 percent of a company. One may have the best product or service in the world, but they are not being found, because they are not optimized for portable devices. Businesses are losing clients to an inferior product or service, just because they have not caught up to the latest technology. Without risk there is no reward, however that risk is usually telling ones mind that they cannot afford to make changes, when everyone around them is progressing.

In the end some people are going to stick with what they are doing and limit their growth of their company. Many are going to take a positive step to reach more clients and reap the rewards. Ones mind is a terrible thing to use, if at a subconscious level, one is sabotaging their overall progression. Negative influences and media can keep a person or company down that they will not succeed, however people do not get into business to fail. A business is completely responsible for what they offer and how they offer it and by not stepping into the current age of technology and marketing, they only have themselves to blame. You now have that opportunity for people to succeed and take control of their market, but it is up to the company or owner to give themselves permission to do so.

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If you don’t include keywords in your website, the search engines will not be able to direct people to your website when they type in words or phrases that are connected to your online business. But, on the other hand, if you use too many keywords on your website content the search engines will regard your website as unreadable spam and ignore it all together.

So how can you include keywords to appear naturally in your website, so that people actually enjoy reading what you have written and the search engines don’t ignore you?

Here is a step-by-step way to easily include keywords in your website content so the search engines can find what you have written, while also making it easy for your readers to read.

Step 1. Know What Keywords You Want Use

Use one of the many keyword research tools available to decide what keywords and phrases are relevant to the subject matter you are going to write about.

Step 2. Write Your Content

To include keywords naturally in your website content material it’s best to purely write the content first. Then, once you have written an informative, and useful piece of content, you can start to think about where to use your keywords.

Step 3. Add Your Keywords

Once you have produced a useful and easy to read piece of content, you’ll need to insert your keywords so that the search engines will pick it up. Ideally you want to put your keyword or phrase in the title of your content and in the first sentence. Them add it in the first sentence of your last paragraph. Throughout your text, use your keyword 1 or 2 times for every 100 or 150 words. Ensure that your keyword placement doesn’t come at the cost of readability.

Step 4. Check Your Keyword Density

Keyword density is the number of times your keyword or phrase appears in your content. There are many free keyword density monitors online. For the most part, keyword density is calculated for every 100 words. An 10% keyword density signifies the keyword was used 10 times in every 100 words. This is way too high and will make the content pretty much ridiculous to read. If the frequency of your main keyword is 2% or lower, it will make your content easy for people to read and easy for the search engines to actually rank your pages.

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Searching for something you want or need?

How do you like to do that… and when was the last time you thumbed through one of those old local directories to search for an item or service you wanted?

If you are anything like me those ‘free’ directories now remain sealed in their plastic wrapping where they belong and instead I, like millions of others, do my pre- purchase research and or transactions using the internet – this is as true for locally available products and services as it is for those sourced from distance.

So it’s simple, if your business is still paying for a paper directory you are wasting your money.

Most people use the internet to gather information about a prospective purchase by exploring, reviewing and comparing alternate products, services and their suppliers. Others like to view videos which provide product or service explanations, give demonstrations or search images to satisfy their curiosity or interest.

This research provides knowledge plus a level of reassurance to the consumer prior to the commitment to buy, this being especially important if using a previously untried online supplier or an unproven local business.

This depth of information is just not provided by the old style ‘advert in the directory’. As a consequence millions rely on internet search results to inform and aid their selection of items, businesses or services in the expectation ‘they get what they want, when they want it, without a problem.’

Interestingly search engines ‘want’ exactly the same and are designed to enable users to find what they are searching for straight away. Millions of gigabytes of data are sieved following the imputing of a search term or specific query in an effort to deliver content which is most relevant to the user.

In addition to multiple mediums, multiple ways of conducting a search now exist. Personally I still prefer to type my searches, but many now use the vocal option to ask for information and receive a verbal response. This is particularly useful when busy doing something such as driving.J

Most searches are made by those seeking information to support decision making therefore they will check ‘Answers’ to get confirmation and reassurance that others have successfully resolved the same issue or are satisfied with a similar purchase.

Way outstripping these two methods is the current reliance on customer Review Checking which aims to support decision making by confirming that the promised outcome has been delivered in an exemplary fashion, with five star ratings being the optimum currency.

All search result information is displayed to the user in a fraction of a second and in an order specific to the preferences set in the algorithm of the search service provider. This information has been recorded by the ‘spider’ which visited and categorised the content in its many formats.

Google, Yahoo, Badu, and Bing are amongst the biggest of the search engines however people whose preference is to use social media for searching use Facebook, Twitter, Instagram and Pinterest.

My advice to digital marketers is to “choose your words carefully”!

Why? Because your position in search engine results is dependent upon on how relevant your ‘words’ are to the content you provide.

To clarify, using ‘misleading’ words which attract visitors but are followed by irrelevant content which was not sought, will lead to disappointment for the searcher and disapproval from the search engines – thus any kind of short cut, system or software used to supply quick results should be avoided. In contrast words which attract visitors and lead to relevant informative content which is sought, will lead to satisfaction for the searcher and approval from the search engines.

In conclusion

It has been suggested by many recently that SEO or search engine optimisation is dead, is no longer relevant or effective. That is nonsense, for as long as there is a need for search, there will remain a need to arrange and deliver those search results in a structured way.